The Risk of Pursuing Dignity
The pursuit of dignity is a noble one. However, the pursuit doesn’t come risk-free. Hilton Hotels franchisee Everpeak Hospitality learned this lesson when it got caught in a firestorm after one of its clerks stated that the hotel would not book rooms for members of ICE or DHS in their Minneapolis Hampton Inn. Given this scenario is a microcosm of the greater turmoil in the city and state following the ICE shooting and killing of a US Citizen, as well as several other concerning interactions with city motorists, an unbiased observer may be able to understand why the hotel clerk made this declaration. After all, it is fairly common for hotels to employee immigrants at their establishments. Any level of DHS activity questioning the immigration status of their employees (or guests) would create a significant hurdle for employee morale and business revenue.

At the same time, can it be stated for certain that DHS intended to engage in enforcement activity on property grounds? This is an essential question that may not have been – but should have been – asked prior to the refusal of rooms. Without weighing in on the legality of denying accommodations to government officials for essentially political reasons, doing so on the basis of a confirmation that they intended to engage in enforcement activity with the employees and/or guests is a vastly different analysis than if they merely intended to get some rest before engaging in off-property enforcement activity the next day. The essence of good dispute resolution tactics is to ascertain these facts before making a decision that will have consequences for everyone involved. I certainly will not criticize anyone for erring on the side of protecting their employees from what could amount to government overreach, but I will also caution them to have as many facts as possible before making such a decision.
As for Hilton immediately removing the Hampton sign from the building, this swift act seems more geared towards capitulation than understanding and seeking a more moderate resolution to the situation. Of course, I am not privy to the internal discussions between franchisor and franchisee, but I certainly hope this removal was not an act devoid of courage and simply aimed at quieting the noise. One thing many corporations need to focus on is resisting the urge to comply with social media attacks that are more political in nature rather than a true assessment and measured reaction to the true underlying facts. After all, what message does this send to the extremely diverse employee and customer base of this internationally renowned entity? Is it one that maintains their pride in association? I hope for their sake it is, but I am certainly left to wonder…
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